Work | Mullen Lowe Mediahub

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Magenta isn’t just the splash of color on our logo; it’s the tint of Mediahub’s world vision – the color of the nonconformist living in a black and white world.

Magenta inspires positive change through optimism, creativity and innovation. It isn’t an assault on the Establishment; it’s simply a challenge to embrace a brighter, more colorful vision of the future.

The ink of change and transformation is magenta, and Mediahub is writing the next chapter of our industry in it.

London

Mediahub is a growing global media entity that is built for challenger brands.

Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.

We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.

We are building a modern day company as media becomes more complex and moves at a much faster pace. As a result, we have built six specialized practices around the core planning and buying group including Comms, Media Sciences, Search, Analytics, R&D (our Radical & Disruptive/media innovation group) and Paid Social.

And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.

If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.

ComeSeekLive

Royal Caribbean

Narcos

Netflix

American Beauty

Harley-Davidson

Butts in Seats

JetBlue

Fly Faster

JetBlue

ComeSeekLive

Royal Caribbean

To create marketing experiences as innovative as the Royal Caribbean ships themselves, we created a statement-making interactive program, “Periscope Live,” smashing together the oldest medium of all time with one of the hottest social platforms. Turning outdoor billboards into live “broadcast” screens, the program enabled culture-seeking New Yorkers and followers of Periscope influencer Dan Moore to dictate the entire Royal Caribbean adventure, both on the ship and on the shore, via live-stream viewing and real-time comments.

Narcos

Netflix

To reignite excitement for season two of Narcos, we gave fans who obsess over every detail of Pablo Escobar’s life an opportunity to go “on the run” with the fugitive himself. Deep content integrations on their favorite sites gave fans a window into Escobar’s fugitive lifestyle and how he hid his millions, with each piece of content carefully crafted for its media environment.

American Beauty

Harley-Davidson

Mediahub wanted to show Gens X and Y how their passion for rebellion unites us as a country and chose "Rolling Stone" as a partner. Not only did the magazine agree to put their correspondents on Harleys and ride around the country, it also published the resulting articles as editorial rather than a branded hub, amplifying the media plan. "American Beauty" stopped a decade in brand decline by engaging viewers 300% more than forecast and keeping them engaged longer. The epic adventure indeed!

Butts in Seats

JetBlue

We built a custom solution that combined first- and third-party data signals, consumers’ search behavior, pricing feeds and environmental conditions to serve audiences relevant messaging in real time — but it was not without obstacles. We had to show the Department of Transportation that the fares served were updated hourly to ensure a user could find the same price point on our landing page after seeing our banners. We needed our machine to be more than a custom messaging solution; it had to be a dynamic retail engine. So we developed a custom API which served as a data pipeline combining custom dynamic digital ads that automatically adapted based on the cues we received from our traveler segments. We built a rule-based engine that utilized over 20 custom business rules to determine which of the 1,000-plus creative variation would be the most relevant to the customer.

Fly Faster

JetBlue

Through a combination of contextual and data based targeting, Mediahub wanted to show travelers that their next travel destination isn’t far off, and with the Barclays JetBlue card you can get there faster than you think. By utilizing actual JetBlue ticket sales data, we targeted specific zip codes that are more likely to convert to the JetBlue card with contextual OOH. With 2X points on restaurants and grocery stores, Mediahub secured inventory close to these locations to remind consumers that they could be earning points towards their next adventure. Fly faster.