Magenta isn’t just the splash of color on our logo; it’s the tint of Mediahub’s world vision – the color of the nonconformist living in a black and white world.
Magenta inspires positive change through optimism, creativity and innovation. It isn’t an assault on the Establishment; it’s simply a challenge to embrace a brighter, more colorful vision of the future.
The ink of change and transformation is magenta, and Mediahub is writing the next chapter of our industry in it.
Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.
We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.
We also believe that digital performance is a critical success factor. As a result, we built a dedicated global practice, Mediahub Performance, specializing in SEM, SEO, digital performance and data analytics.
And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.
If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.
From our research, we unearthed that Millennials believe L.L.Bean stands for quality, but lack fashion credibility. Our solution was to make “Made in Maine” more than a symbol of quality, make it a state of mind. We accomplished this by partnering with the top content producer in this space – Tastemade, to create custom stories about food, travel and art. Through this association, we borrowed the partner’s brand equity and leveraged their authoritative/trusted voice in the space. The centerpiece was Erin French and her restaurant, the Lost Kitchen. As Erin’s unique narrative unfolded, she did so wearing L.L.Bean apparel (items that highlighted current looks/trends of the brand). This formula helped draw viewers into her story, provided a platform to showcase the personality of the brand and highlight styles that help champion L.L.Bean as fitting a lifestyle, not just a body.
Mediahub wanted to show Gens X and Y how their passion for rebellion unites us as a country and chose "Rolling Stone" as a partner. Not only did the magazine agree to put their correspondents on Harleys and ride around the country, it also published the resulting articles as editorial rather than a branded hub, amplifying the media plan. "American Beauty" stopped a decade in brand decline by engaging viewers 300% more than forecast and keeping them engaged longer. The epic adventure indeed!
We built a custom solution that combined first- and third-party data signals, consumers’ search behavior, pricing feeds and environmental conditions to serve audiences relevant messaging in real time — but it was not without obstacles. We had to show the Department of Transportation that the fares served were updated hourly to ensure a user could find the same price point on our landing page after seeing our banners. We needed our machine to be more than a custom messaging solution; it had to be a dynamic retail engine. So we developed a custom API which served as a data pipeline combining custom dynamic digital ads that automatically adapted based on the cues we received from our traveler segments. We built a rule-based engine that utilized over 20 custom business rules to determine which of the 1,000-plus creative variation would be the most relevant to the customer.
To create marketing experiences as innovative as the Royal Caribbean ships themselves, we created a statement-making interactive program, “Periscope Live,” smashing together the oldest medium of all time with one of the hottest social platforms. Turning outdoor billboards into live “broadcast” screens, the program enabled culture-seeking New Yorkers and followers of Periscope influencer Dan Moore to dictate the entire Royal Caribbean adventure, both on the ship and on the shore, via live-stream viewing and real-time comments.
Mediahub and Shinola discuss art walls and their place as social-media worthy photo op focuses and what this can mean for brands.
Eurosport Digital Appoints MullenLowe London as Full Service European Agency
Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner
Mediahub's Nnamdi David Named '30 Under 30' by Campaign UK
How Shinola ‘Rolled Up Its Sleeves’ with PlacedIQ & Mediahub on location insights
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